Showing your customers appreciation can be as simple as buying them coffee! You’ve probably seen other small businesses or brands do a “Coffee on Us” campaign. Well, here’s a step-by-step guide for doing one using Starbucks!
A “Coffee on Us” campaign is simply when you treat your clientele to coffee by putting a Starbucks gift card barcode on social media and encouraging your followers to use it when they grab their morning caffeinated beverage. You can choose a set amount of money, and when it runs out it’s done, or (if you’re baller status) you can just leave it open for anyone to get whatever they want for the 24 hours that your story is live.
I don’t know about you, but free coffee ALWAYS makes my day. Giving back (even in small ways) to your audience is a great way to remind them that you’re there and appreciate them. Even if your customers don’t use your barcode, they will remember that you offered, and that will earn you some goodwill and top-of-mind awareness.
Turns out, a Coffee on Us campaign is actually super simple to do with Starbucks! Here’s how:
And that’s it! This works best if you let your customers know ahead of time what you are planning (i.e., send out an email to your database or mention it in your newsletter), then post the graphic in your stories, AND post to your main feed letting people know about the campaign and to check your stories for the barcode. Do not post the barcode to your feed unless you plan to archive or delete the post when your campaign is over.
See? I told you it was simple! Will you try it??
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With over 15 years of experience, I've worked with countless small businesses just like yours. I can provide you with the tools and resources that will help make marketing less overwhelming.