From my experience, there are two types of people in the world: those who love coming up with ideas, and those who love implementing them. They are very rarely the same person, especially when it comes to the world of small business marketing.

When it comes to the holidays, I’ve already covered a lot about the implementation part. This is helpful for people like me who have a million ideas but need some structure when it comes to executing them. But I know some of you are thinking, “Amber, all these tips are great. But like…what do I actually do for my holiday promotions?”

So for those whose strength is not coming up with ideas, or for those who just want a little extra inspiration, here are 27 ideas for holiday promotions for your small business:

1. Flash sale for Black Friday, Small Business Saturday, and/or Cyber Monday
2. Free holiday themed gift with purchase
3. Offer a limited edition product or service
4. Co-market your promotions with a nearby business or related business (put a flyer at their checkout or include each other’s deal in emails to your customers or on social media)
5. Have a portion of sale proceeds go to a charity that aligns with your brand
6. Create a curated gift guide for recipients who might appreciate your product or service
7. Reach out to influencers in your niche to see how you can collaborate (the more local, the better!)
8. Create holiday gift bundles at a discounted price
9. Re-name a service with a holiday theme and offer a special discount
10. Free shipping promotions or guaranteed delivery if ordered by a certain date
11. Offer free gift wrapping or local delivery
12. Host an event with exclusive discounts or prizes (shopping party, photo op, customer appreciation, etc.)
13. Set up a booth at your local holiday festival (research this early!)
14. Run a social media contest with a special giveaway (encourage comments or shares to be entered into a drawing)
15. Run a “12 Days of Christmas” promotion and discount a different product each day
16. Set up a raffle for customers who purchase during the holiday season
17. Check your local Chamber of Commerce and see if there’s opportunity to sponsor or participate in their holiday events/promotions
18. Change your website header, product packaging, or mailers to special holiday branding
19. Offer free personalization on relevant products
20. Give coupons to customers who purchase before the holiday to be redeemed after the holiday
21. Incentivize customers to give you referrals, forward your emails, or share your posts
22. Volunteer free services for a charity event
23. Provide a gift certificate or product as a prize for a charity auction
24. Create a holiday photo opportunity
25. Think of ways to partner with local artists to add holiday cheer to your community
26. Give holiday season tips that are related to your industry
27. Come up with a “Treat Yourself” package for the person doing the holiday shopping so they an reward themselves during the busy holiday season

Whether you have a product or service based business, there is absolutely a way for you to capitalize on the holiday season. You can use one idea, you can use multiple. Whatever works for you! Hopefully these ideas inspire you to create your own unique holiday campaign for your small business!

Got any more holiday promotion ideas? I’d love to hear them!