OK, now that you understand the importance of asking for permission before adding recent contacts to your email list, I’m going to make it super simple for you! Today, I’m sharing four essential tips and an email template that you can copy, customize, and use right away to start building your list!
Here are my top tips for asking contacts to sign up for your email list:
1. Don’t Be Afraid to Ask!
Remember, people you meet at networking events are there to make connections and build relationships with other business owners. It’s completely normal—and even expected—for you to send a follow-up email after an event. So, why not include an invitation to join your newsletter as well? A friendly ask won’t hurt, and it could lead to valuable connections and opportunities down the line.
2. Personalize Your Ask
When reaching out to potential subscribers, try to personalize your message as much as possible. Mention where you met or any specific conversation points you discussed. This shows that you’re genuinely interested in building a relationship, not just adding another email to your list. A personalized approach makes people feel valued and more likely to join your newsletter.
3. Highlight the Benefits
Clearly outline what subscribers will gain from joining your email list. Will they receive exclusive content, special offers, or expert insights? Let them know the benefits they’ll enjoy as a subscriber. The more compelling your offer, the more likely people are to sign up.
4. Make It Easy for Them
The last thing you want to do is make it hard for someone to sign up. Don’t ask your recent contacts to go to your website or social media profiles to subscribe. Instead, include the subscription link directly in the email and make sure it’s clickable. The easier you make it for them, the more likely they are to join your list.
5. Be Respectful and Don’t Spam Your List
When people opt into your email list, they’re trusting you with their contact information. It’s crucial to respect that trust by proving your emails are valuable. Clearly communicate how often you’ll be sending emails and what types of content they can expect. Avoid bombarding them with promotional emails that don’t offer any real value. Instead, balance your email strategy with a mix of informative, engaging, and promotional content to keep them interested and engaged.
6. Don’t Be Offended by Rejections
Not everyone will say yes, opt-in, or stay subscribed. And that’s okay! Some people might not be ready to join another email list, or they may feel overwhelmed with emails in general. Don’t take it personally if someone says no, doesn’t opt-in, or unsubscribes. Instead, focus on the people who do want to hear from you and provide them with the best content possible.
To make it even easier, I’ve created a set of customizable email templates specifically designed to help you invite new contacts to join your mailing list. These templates are straightforward and adaptable, allowing you to personalize them to match your brand’s voice and style.
To get started, simply click the link to the Google Doc containing the templates. Once there, you’ll be prompted to “Create a Copy.” After creating your copy, it will be added to your own Google Drive, where you can easily edit and customize the text. Tailor these templates to fit your needs and start connecting with your audience today!
Lorem ipsum dolor amet mumblecore stumptown meggings, poutine quinoa brunch waistcoat fashion axe paleo williamsburg.
With over 15 years of experience, I've worked with countless small businesses just like yours. I can provide you with the tools and resources that will help make marketing less overwhelming.