As a small business owner, you have a million things on your plate. It’s no wonder that social media gets pushed to the bottom of your to-do list – or falls off it altogether. Well, here’s some good news! It’s my mission to make social media more enjoyable and less overwhelming for small business owners like you. I’ve put together a list of 30 Social Media Caption Ideas that can be used and reused regularly to write Instagram and Facebook posts. You’ll never be left staring at a blank screen, wondering what to post again!
In this free downloadable guide to social media captions, I cover the importance of using your posts to create conversations and connections between you and your audience. I also outline my 3E Strategy for Social Media Captions and provide 30 prompts that will assist you in writing captions that educate, engage and entertain (the 3Es!).
My strategy is built around creating conversational content that provides value to your customers and creates real connections.
Many small businesses use their social feeds to only talk about their products or services or sales. They shy away from posting a picture or video of themselves and that’s why their feeds end up feeling bland and generic. And that’s why many SBOs dread posting to their social media in the first place!
But, after nearly 15 years in the industry and working with countless small business owners, I can tell you that there is a better way!
As a small business, you are an integral part of your brand. There’s a reason that people are choosing to buy from you and not from a large company that offers similar products and services.
Your social media feed should give your audience a sense of your products and what you offer – but also a sense of who are and what you value. So, put some personality back in your feed!
Well, it all starts with making sure your social media captions provide VALUE to your audience and that they do one of these three things: educates, engages, and entertains (known as the 3Es).
Your social media captions should provide value and do one of three things: educate, engage, or entertain.
If you approach your social media captions like you’re having a real conversation with a client or customer and you focus on providing value and insights into you and your business, you will never run out of ideas for posts.
If you’re like me, you want some extra help and some ideas to get you started. Well, you’re in luck! I’ve included more details about my 3E Strategy for Social Media Captions and have drafted 30 additional prompts and ideas that you can use immediately in your posts. So if you want the 30 Social Media Caption Ideas for Small Business Owners downloadable, grab it here!
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With over 15 years of experience, I've worked with countless small businesses just like yours. I can provide you with the tools and resources that will help make marketing less overwhelming.
[…] These questions are a great way to increase engagement on your social media, but again, you don’t want to make the mistake of ONLY asking questions to prompt engagement. Questions work best when they are used sporadically, mixed in with other conversational prompts. If you need additional ideas for social media prompts that increase engagement, read my post and download my free guide, 30 Social Media Caption Ideas for Small Business Owners. […]
[…] When you send an email to your list or post on social media, be sure that you provide USEFUL content. Useful content does one of three things: it educates, entertains, or engages. I call this the 3E Strategy. It ensures that your content and captions are relevant and useful to your readers and your audience. It helps guide you in creating engaging content that you can email and post that will not come across as a smarmy sales tactic. You can read more about the 3E Strategy here. […]