Wanting to take control of your PR and get your business in front of more people? Here are 14 ways to get the word out!
- Pitch a Podcaster: Identify podcasts that align with your business niche and reach out with a compelling pitch for why you or your business would be a great feature. This can reach engaged audiences who are interested in your industry.
- Work with an Up-and-Coming Influencer: Partnering with influencers who are growing in your niche can be cost-effective and provide access to a dedicated follower base.
- Collaborate with Other Business Owners: By partnering with businesses that share audience overlap, you can cross-promote to each other’s customers, expanding your reach and credibility.
- Appear on a Local Morning Talk Show: This increases visibility in your community and adds a level of credibility as a recognized local business leader.
- Host an Online Educational Webinar: Share your expertise and build authority while capturing the contact details of potential leads interested in your industry. Broadcast your planned event far and wide and try to get it on some community or industry-related calendars or newsletters.
- Sponsor Events in Your Community: This builds brand awareness and goodwill by showing your support for local activities and causes. It gets your name in front of the locals!
- Host an In-Person Education Workshop: Similar to webinars, these provide value and build personal connections with attendees, enhancing trust and loyalty.
- Partner with Your Local Chamber of Commerce: This can lead to new business opportunities through networking, workshops, and local business events.
- Host Events at Local Businesses: This helps in networking with other business owners and reaching new local customers. It gives you and the business “news” to talk about on your social platforms and publications.
- Get Featured in a Major News Source via Help a Reporter Out (HARO): Respond to media inquiries related to your expertise to get free publicity in large publications.
- Get Involved in the Community: Volunteering or participating in community projects can improve your business’s image and lead to organic local press coverage. You should also talk about in your own newsletters and social media posts.
- Join a Regular Networking Group: These groups can provide support and lead to direct business referrals and partnerships. It can help you create your own mini sales force, as people you know and trust in a regular networking group will talk you up to their circles.
- Utilize Paid Social Media Ads: While not a no-cost option, even a small budget can increase reach and target specific demographics on platforms like Facebook, Instagram, or LinkedIn. This will get your messages in front of the right eyes!
- Create an Email Signature That Features Your Business: This is a simple, yet effective way to promote your business passively with every email sent.
Which one are you trying first?