It might feel a little early to talk about summer, but the best time to plan for a transition is just before it starts. Too early, and your plan might get forgotten or become irrelevant. Too late, and you’re scrambling to keep up.
So let’s talk about summer, shall we?
Summer hits differently for everyone. If you have kids, it means school’s out—and with that comes the juggle of camps, childcare, and shifting routines. If you don’t have kids, maybe you’re looking forward to slower mornings, more time outside, or even a well-deserved vacation. For your business, summer might bring a rush of new customers… or it might be your quietest season.
No matter your situation, one thing is true: this is the time of year when the work/life balance gets tricky. And here’s the thing—your business doesn’t exist in a vacuum. Life happens, and your business needs to flex with it.
That’s why now is the perfect time to take a realistic look at your summer schedule:
If summer tends to be a busy time for your business, make sure your systems, team, and schedule are ready to support the influx. If it’s a slower time, take a deep breath—you’ve got a golden opportunity to rest, reset, or work on your business instead of always working in it. (Need ideas? Check out my list of 40 Productive Things to Do During Your Slow Season and get inspired!)
The goal? To get ahead of the chaos, so summer can be full of intention (and fun!)—not stress.
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With over 15 years of experience, I've worked with countless small businesses just like yours. I can provide you with the tools and resources that will help make marketing less overwhelming.