Let’s be honest: people are tired of giving away their email address for nothing in return. So in order to grow your email list, it’s important that you offer some sort of value in exchange for their information. Now it’s a fine line between providing value and giving everything away for free, but you can figure out where that line is for you and walk it well. That being said, here are 35 ways you can add value to your audience in exchange for an email address! I’ve split it into 3 categories: downloadables, discounts, and events & education).
Downloadables
- Checklist
- Ebook
- Workbook or worksheet
- Calendar
- Template
- Resource list
- Social media calendar or captions
- Graphics
- Spreadsheet
- Content bundle
- Planner
- Habit tracker
- Step-by-step guide
- Printable
- Audio file
Discounts
- Refer a friend
- New subscriber
- Birthday
- Free consultation
- Free samples
- Gift card
- Free shipping code
- Free quote
Events & Education
- Live or recorded webinar
- In person seminar
- Meet & Greet
- Live Q&A
- Articles (ie. sign up to read the rest of this article)
- Mini course
- Quiz (enter email to get results)
- Accountability challenge
- Facebook group access
- Earlybird access
- Exclusive video content
- Ask for feedback